Latest Update: Charli D'Amelio's Total Wealth ( Updated) Net Worth 2026: Career Earnings & Assets

As one of the most talked-about figures, Charli D'Amelio has built a significant fortune. Our team analyzed the latest data to provide a clear picture of their income.

What Is Charli D'Amelio's Net Worth?

Charli and Dixie have a licensing deal with Just Mobile Direct, which manufactures a line of ring lights – a popular tool among influencers and vloggers. Through this partnership, they have also endorsed a line of phone holders and other gadgets. They earn a percentage of each sale.

In 2021, Charli earned between $17 and $18 million from her various endeavors, making her not only the highest-paid TikTok personality but, generally speaking, one of the highest-paid celebrities on the planet for the year. Between September 2022 and September 2023, she earned $23 million. In the following year, she made $20 million.

Earnings and Endorsement Deals

Charli D'Amelio is a dancer and social media personality who has a net worth of $45 million. Charli D'Amelio is known for her popular content on the video-sharing app TikTok. After first posting her dance videos on the platform in 2019, she became TikTok's most followed creator. As a result of her fame, D'Amelio has done numerous sponsorships and has gone on to create a podcast, a makeup line, and a nail polish collection.

She and her sister have a podcast, an animated show, a Hulu documentary series, and a series on Snap.

Charli earns money through various sources, including endorsements, merchandise, YouTube revenue share, and sponsored posts. She charges a minimum of $100,000 for a single sponsored post and that number is sure to go up as her channel grows. Charli reportedly earned $1 million for appearing in a 2020 Super Bowl ad for Sabra Hummus.

(Photo by Amy Sussman/KCA2021/Getty Images for Nickelodeon)

D'Amelio has made videos as part of campaigns for brands including Procter & Gamble, Hollister, Yoplait, Dunkin Donuts, Morphe Cosmetics, Invisalign, and Step. With Dunkin Donuts, she launched a custom drink called "The Charli" and a menu option called "Charli Cold Foam." Soon after her Invisalign endorsement went live, the company saw a significant increase in revenue generated by teenagers.

As of this writing, she is the second most-followed person on TikTok, behindKhaby Lame, with 154 million followers. On November 22, 2020, Charli crossed 100 million followers for the first time. At that point, the second-most subscribed person,Addison Rae, had 70 million followers. Charli is the first person to have 100 million followers on TikTok. She currently has over 150 million followers on the platform. In October 2024, D'Amelio made her Broadway debut as an ensemble member in the jukebox musical "& Juliet."

In 2020, Charli earned $3 million. That was enough to make her the second highest-paid TikTok personality in the world behind Addison Rae, who earned $5 million. D'Amelio earned $3 million from her sponsorships, merchandise sales, and production deals.

In summary, the total wealth of Charli D'Amelio reflects strategic moves.

Disclaimer: All net worth figures are estimates based on public data.