Latest Update: Dietrich Mateschitz's Assets & Salary ( Updated) Net Worth 2026: Career Earnings & Assets

As one of the most talked-about figures, Dietrich Mateschitz has built a significant fortune. Our team analyzed the latest data to provide a clear picture of their income.

What was Dietrich Mateschitz's Net Worth?

Today, Red Bull generates north of $6 billion in revenue per year and $1 billion in profit.

Dietrich Mateschitz was an Austrian entrepreneur who had a net worth of $20 billion. Dietrich Mateschitzearned his fortune by co-founding the Red Bull company, which is one of the most successful energy drink companies on the planet. At the time of his death, Dietrich owned 49% of Red Bull. Unfortunately, Dietrich died on October 22, 2022, at the age of 78. For most of his later life, Dietrich was therichest person in Austriaand one of the100 richest people in the world. In a typical year, Red Bull generates $9 billion in revenue by selling more than 10 billion cans of its drinks.

As a marketing professional, Dietrich oversaw the company's legendary branding process over the next few decades. The slogan "Red Bull gives you wings" became widely known across the world," and the brand associated itself with various sporting events.

Dietrich Mateschitz was born on May 20th of 1944 in Sankt Marein im Murztal, Styria, Nazi Germany (present day Austria). Raised in a family with Austrian and Slovenian heritage, Dietrich's parents were both elementary school teachers. However, they separated when he was still young, and Dietrich was raised by his mother. After graduating from secondary school, Mateschitz attended the Vienna University of Economics and Business. He spent 10 years at this institution and eventually graduated with a degree in marketing by 1972.

The brand has sponsored various events over the years, and during the 2010s, Red Bull started sponsoring eSports for the first time. This created the impression that Red Bull helps high-level athletes achieve the necessary degree of mental and physical performance required to compete at a high level.

Dietrich was also known for his love of motorsports, having invested millions of his own personal money into various Red Bull teams – most notably the two separate teams that compete in Formula One. In addition, he owned the popular German soccer team RB Leipzig.

After leaving university, Dietrich worked for companies like Unilever and Blendax as a marketing professional. During this period, he helped market detergents, toothpaste, and other products. These jobs required him to travel frequently, and one of the places he visited was Thailand. During one visit to Thailand, he discovered a drink called Krating Daeng. This was marketed as a "hangover cure," and Dietrich found that it helped him deal with his jet lag. In 1984, he found the drink's inventor – a Thai duck farmer namedChaleo Yoovidhya. Together, they launched the company Red Bull GmbH in 1987, and it quickly became one of the most popular energy drinks in the world.

Ultimately, Dietrich Mateschitz's financial journey is a testament to their success.

Disclaimer: All net worth figures are estimates based on public data.