Inside Robin Li's Fortune: Robin Li's Assets & Salary ( Updated) Net Worth 2026: Career Earnings & Assets

As one of the most talked-about figures, Robin Li has built a significant fortune. Our team analyzed the latest data to provide a clear picture of their income.

What Is Robin Li's Net Worth?

Following his studies, Li joined IDD Information Services, a division of Dow Jones & Company. During his time there from 1994 to 1997, he helped create a software program for the web edition of the Wall Street Journal and also worked on improving search engine algorithms.

Robin Li is a Chinese businessman who has a net worth of $10 billion. Robin Li earned his fortune as the founder of Baidu. Launched in 2000, Baidu is the largest search engine used in China and the third-largest independent search engine in the entire world. Baidu is also permanently in the record books as the first Chinese company to be part of the NASDAQ-100.

Robin Li was born RobinLi Yanhongon November 17, 1968, in Yangquan, Shanxi, China. He is the son of factory worker parents and is the fourth and only boy among five siblings. For his higher education, Li went to Peking University, from which he earned his bachelor's degree in information management. Following this, he attended the University at Buffalo in the United States. Although he intended to pursue a doctoral degree there, Robin ultimately finished his studies after receiving his master's degree in 1994.

As of this writing, Robin Li owns a 20% stake in China's most popular search engine, Baidu. He also controls a 5%  stake through his wife, Melissa Ma. Together, the couple owns more than 7 million Class A and Class B shares in Baidu. Each of those shares equals 10 American depository receipts, which are traded publicly on NASDAQ. Baidu earns more than $16 billion in annual revenue.

In 1996, Li created RankDex, the first web search engine to utilize site-scoring and page-ranking algorithms.

While working at IDD, Li created RankDex, the first online search engine to use site-scoring and page-ranking algorithms to measure website quality. He soon received a US patent for the technology, which predated Google's similar "PageRank" algorithm, created byLarry PageandSergey Brin, by two years.

Ultimately, Robin Li's financial journey is a testament to their success.

Disclaimer: All net worth figures are estimates based on public data.